Tracking You Can Trust
Clean, accurate GA4 setup so every number in your reports reflects what actually happened on your site.
Analytics & Reporting
Web Analytics Services
Sumedha Softech provides web analytics services that get your tracking right before anything else happens. We fix broken GA4 setups, wire up the events that actually matter to your business, and build dashboards your team actually uses to make better decisions.
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Trusted by founders and product teams worldwide
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Why Web Analytics
Most Websites Are Tracking the Wrong Things
Traffic numbers look fine on the surface, but most teams can't say which pages actually drive revenue, where visitors give up, or why last month's campaign underperformed. The tracking exists, yet nobody trusts it enough to build decisions around it. Good web analytics fixes that gap between having data and having answers.
Clarity Over Clutter
Dashboards built around the handful of metrics that matter to your team, skipping the noise nobody reads.
Answers, Not Just Data
Reports that explain what changed and why, so your team knows what to do next.
What We Do
Our Web Analytics Services
End-to-end web analytics services, from GA4 setup and audits to attribution, dashboards, and ongoing support that keeps your data accurate.
Web Analytics Consulting & Strategy
We start by sitting down with your team to figure out what's actually worth measuring: your goals, KPIs, the real questions behind them. That conversation becomes the blueprint for every tracking decision we make afterward.
GA4 & Tag Manager Setup
We configure GA4 and Tag Manager around the way your customers really move through your site, not a generic template. Events, conversions, and tags get set up with intent, so clicks and page views turn into numbers your team can use from day one.
Analytics Audit & Data Quality
We dig into your existing setup and find what's actually broken: duplicate tags, missing events, bots padding your traffic numbers. Bad tracking often looks fine on the surface, so we clean up what's underneath until every report matches reality.
Conversion Tracking & Attribution
We track every form fill, phone call, and completed purchase, then trace each one back to the channel that brought it in. That connection is what tells you which campaigns are earning their budget and which ones are just spending it.
E-commerce & Revenue Analytics
We track add-to-carts, checkout steps, and completed orders so your traffic finally connects to revenue instead of sitting apart from it. You'll see which products sell, where shoppers walk away, and which channels turn browsers into buyers.
Custom Dashboards & Reporting
We build dashboards in Looker Studio, Power BI, or Tableau around the numbers your team checks daily, not the ones that just look good in a slide. Marketing, leadership, and product each get a view built for how they actually work.
Behavior & Funnel Analytics
We map how visitors move through your site, where they slow down, where they hesitate, and where they leave entirely. That behavior data points to the exact step costing you conversions, so you can fix it instead of guessing at it.
Ongoing Analytics Support & Maintenance
We keep an eye on your setup after launch, because a redesign, a new form, or an updated checkout can quietly break the events you rely on. Catching that early is what keeps your reports accurate as your site keeps changing.
Ready to trust your numbers again?
Book a free consultation and we'll map an analytics setup that gives you clarity and confidence.
Analytics for Every Team
Insight Where You Need It
Where accurate web analytics makes the biggest difference across your organization.
Marketing & Growth
See exactly which channels bring in visitors who convert, helping you shift budget toward the campaigns actually driving business growth.
E-Commerce
Track the full path from product view to checkout, catching where shoppers drop off and which products drive revenue.
Product & SaaS
Understand how people actually use your product after signup, what keeps them engaged, and where their interest fades.
Leadership
Get a clear, trustworthy view of marketing and site performance, with the key numbers already pulled together for you.
How We Work
From Tracking to Trusted Decisions
We follow a clear process that takes your analytics from patchy or unreliable to something your team checks and trusts every day.
Audit & Discovery
We review what's already tracking on your site and talk through the questions your team needs answered.
GA4/GTM Setup
We map the events worth tracking, then configure GA4 and Tag Manager to capture them correctly.
QA & Data Validation
We test every event and tag against real user actions, catching errors before they reach your reports.
Dashboard Build
We build dashboards around the metrics your team checks daily, pulling scattered numbers into one clear view.
Enable & Train
We walk your team through the dashboards, so reading and acting on the data feels straightforward.
Ongoing Support
We watch your tracking setup closely and fix issues quietly before they throw off your reporting.
Want a dashboard your team will actually use?
Tell us your goals and we'll come back with a plan, mockups and honest estimates.
Tools
The Analytics Stack We Work With
Best-in-class tools for tracking, reporting, and turning raw data into dashboards your team can rely on.
GA4
Google Tag Manager
Google Search Console
Microsoft Clarity
Looker Studio
Power BI
Tableau
BigQuery
Why Sumedha Softech
What You Get When Analytics Is Built In-House
The difference between a pretty dashboard and one that actually changes decisions comes down to who builds it.
GA4 & GTM Depth
Hands-on, day-to-day expertise with Google Analytics 4 and Tag Manager, built from real implementations.
Engineers, Not Just Marketers
We build the tracking and pipelines ourselves in-house, so nothing gets lost between strategy and implementation.
Clean Data First
Every dashboard sits on tracking we've audited and validated, so the numbers behind it hold up.
Full Ownership
You get full access to your GA4 property, dashboards, and configuration, with nothing locked behind us.
Proven Track Record
Years of engineering experience across hundreds of delivered projects, with analytics as a core part of that work.
We Stay After Launch
Ongoing support catches tracking issues early, so your reports stay accurate as your site keeps changing.
Selected work
AI products we've helped ship
A snapshot of the generative AI and data platforms our clients trust us to build, ship and keep running in production.
Client stories
What our clients say
We measure success the way our clients do — by trust that turns into long-term partnerships.
★★★★★
"With Sumedha Softech, everything is possible. They turned a complex idea into a product that just works."
★★★★★
"They always find solutions to the problems we run into and are genuinely easy to work with. After three years, they feel like part of our own team."
★★★★★
"They support us with larger development tasks and ongoing fixes. Their level of technical expertise is genuinely very high."
★★★★★
Sumedha Softech Pvt Ltd delivered a website that the client could fully update and manage in-house. The team demonstrated solid project management and was responsive and easy to deal with. Sumedha Softech Pvt Ltd's patience and ability to work closely with the client set them apart.
FAQs
Web Analytics, Answered
The questions we hear most from teams planning analytics. Still curious? We're one message away.
Ask us anythingDo you set up GA4 and Google Tag Manager?
Yes. We configure GA4 and Tag Manager around your actual site, from event tracking to conversions, and QA everything before it goes live.
Can you fix broken or inaccurate tracking?
Yes. We audit your existing setup, find what's misconfigured or missing, and clean it up so your reports finally reflect reality.
Which dashboard tools do you use?
We build in Looker Studio, Power BI, or Tableau, depending on what fits your team and how you already work with data.
How do web analytics connect to our marketing and SEO?
We track conversions back to their source, so you can see which channels and campaigns actually bring in results worth paying for.
Do you offer support after the setup is done?
Yes. We monitor your tracking after launch and catch issues quietly, before they throw off a month of reporting.
Let's measure
Start with your data
Share a few details about your goals and we'll get back within one business day with ideas, a plan and an honest estimate. Free consultation, NDA on request.
- Free 30-minute consultation
- NDA available on request
- Talk directly to an analytics expert